If your website isn’t ranking highly for those moneymaking, long-tail keywords, you clearly need to review your SEO (Search Engine Optimisation) methodology.
Before rushing to get any off-page work done, (backlinks etc), the 1st place to commence is at home, ON your internet site. Our Web Copywriting Brisbane team unearths its secrets…
Here are 5 tips for keyword integration in your web content:
1. Turn your page titles into workhorses
The most important place your keywords need to appear is in the title tag of the page. This simply is the wording right at the top of the browser window, ABOVE the page content.
2. Repeat your opening sentence
We’ve always found it successful to repeat the focused keywords in the opening sentence, so long as it is done in a way that’s appealing to a reader. In many cases, search sites use this primary copy as the description of the content, so writing this from a Promoting viewpoint instead of merely an SEO point of view is critical.
3. Even sub heads can influence rankings
Subheads are useful from a reader’s perspective, as they break the text into bite sized pieces. They also are something that the search engines are likely going to take account of, to get a feel for the overall theme of your page.
4. Use related words & synonyms
Good, human-friendly copy will naturally result in words that are linked to, as well as synonyms for, the keyphrases you are after. It is safe to say that search processes are advanced enough to have a look for proper contextually related words that support your targeted keywords.
5. Be specific
Don’t use bland general language, use strong, detailed words. The more categorical you are , the less your audience have to figure out, and the less the search engines have to figure out. The flow-on is that specific copy, by default, means you are much more likely to incorporate additional, related words to support the cost of your keywords.
To find out whether the keyword density of your site is well balanced, contact our Marketing Agency Brisbane. As well as having our web copywriter in Brisbanecheck it over, we have advanced software which will analyse your website against those of the competition, identifying strengths, weaknesses and possibilities for improvement to discover WHY your site isn’t ranking and give you the benefit you are looking for.
