Taylor guitars are sold in the US and Canada, as well as in over 60 countries, through more than 800 music retailers. As part of the Taylor brand strategy, dealers must provide customers with a “full Taylor experience”, stocking the full line of Taylor’s guitars. But stocking the full Taylor line presents a challenge to dealers: a guitar can take up to 6 months to sell from the time it arrives at a dealer, and consumers often ask for extended financing for such a large personal investment. Conversely, manufacturer’s terms typically require dealers to pay within 30 days. Taylor needed help providing inventory finance for stock purchases, and retail sales financing for customers, and turned to GE Capital for a solution in 2000. GE Capital offered Taylor a unified cash flow solution: Inventory Financing to help dealers acquire Taylor’s products for stocking their stores, and a Sales Finance Program to help the consumers fund their music product purchase. With Taylor taking care of the upfront inventory finance costs, GE Capital enabled the dealer to purchase the full range of Taylor guitars, matching the dealers’ turns to GE terms. Deb Barker, Relationship Executive for GE Capital Commercial Distribution Finance, and the music team, worked closely with Taylor Guitars designing programs and terms, to provide cash flow solutions during seasonal peaks and valleys. Taylor offers their dealers the total experience through the Taylor Guitars University, educating their dealers on …
Video Rating: 4 / 5
{ 25 comments… read them below or add one }
What is the song?
Remember it is a commercial, so it is a fantasy to sell products.
Temo plays classical/flamenco guitars by luthier Thomas Rodriguez in Richmond, VA…. not Taylor guitars.
But the commercial made you pay attention!
@ThePigfloyd
It’s never too late to learn
@happy543210 Oh yea thats a good one, you FAIL at life
@xXOFAXx
More like “dishonor” roll. Keep using that “ghetto” talk, you moron. By the way, can’t you spend a fraction of a second more and type out the word “you”, or are your fingers as inept as your brain?
@happy543210 Dont you mean “Drop Out” duh!!! and i probably have more education than u have ever had im on honor roll dude so talk shit now
@xXOFAXx
“i aint no life” What does that mean??? You might as well drop off from school. It doesn’t look like it’s doing you much good. I hear McDonald’s is hiring.
@happy543210 Fuck you i aint no life who spends my time on youtube putting dumb shit on youtube thinking you know everything
@xXOFAXx By the way, go do your homework, you stupid 5th grader!!!!
@xXOFAXx I know there’s a bunch of dumb, brain dead idiots out there who’ll believe anything they see on TV…you’re obviously included!!!!!
@happy543210 Dude shut the fuck up im tired if reading ur crap u probalby dont know the first thing about acting or guitars
What is the name of the piece of music in this commercial?
@gecapital
Thank you both!
Hi, this is Deb Barker. There’s been a lot of curiosity about me and my body double in the GE Capital/Taylor commercial. Marija Temo is phenomenal Flamenco player, and she was delighted to help us by capturing your imagination in that awesome riff (same technology as Avatar used to transpose my head on her body). Marija and I are hearing the commercial has inspired people to play – What’s better than that? Please keep supporting the Music industry, they need you – Peace!
this commertial was on after America’s Got Talent!
hahaha i like this commercial. and taylor guitars are awesome
@270Gmoney
“There’s a sucker born every minute!”
@happy543210 Shes playing the C-major scale and the chords she plays are REAL…sorry dude
the scene has three cuts: The first is a wide angle shot, far away and obscuring the right hand fingers. The second is a middle distance shot with very simple chords, strumming and tapping of the sound board. The third is a close-up where the guitar is totally out of camera view. This is classic Hollywood fakery!!!!
Plus, I guarantee you that those workers are actually hand picked actors!!!
@270Gmoney
Sorry dude. You and your teacher are WRONG. The camera was far enough and at the perfect angle to obscure the right hand fingering. Don’t be so damn gullible.
The person really playing the guitar in this commercial is Marija Temo, they photo shopped the other person’s head into the video. Go to Marija’s web site to find out.
@happy543210 Shes actually not faking it I thought so when I first saw it, and me and my guitar teacher studied it and she is really playing the first part that shows her playing and what shes doing is not that hard
Taylor shilling for a bank. What does that tell you?
Sorry boys.You’re wrong.She DID play that.Watch closely.