Real Estate SEO: A #1 Ranking and a Cup of Coffee
Did you know that your website can rank number 1 for the phrase “Your City Real Estate”, and still be a miserable failure?
Read on…. So the telemarketer calls you, the conversation goes something like this: "SEO" Telemarketer: Do you know that we can get your website onto the top 20 of the search engines? Why not the top 10? “SEO” Telemarketer: OK the top ten. You:And?.. "SEO" Telemarketer: We will get you in the top 10. You: Sooo?… “SEO” Telemarketer: You will get a bunch of traffic. You: And what does that mean to me??…. “SEO” Telemarketer: You will get leads. You: Do you even own a website kid? Its about more transactions!
Ass Suming sales
Somehow the SEO industry has done a job of making Realtors start at the beginning instead of starting with the end in mind. Since that kid can’t control your ability to get leads and convert them to a sale. The telemarketer implies that it is all about a top poisition and or traffic. That is a big assumption.
The Search Optimization industry has taught that being number whatever for a few BIG phrases will make your business. it requires a wide range of keywords to cause you to have traffic. Here is a little exercise for you to try: Sit down and write all the localities in your marketplace. OK. Now write down all the real estate words you can think of. If you carried this exercise out to its fruition, then you would have over a thousand real estate phrases that relate to your marketplace.
This is part 1 for receiving more buyer and seller home leads. So, we want to represent your marketplace (thru keywords) onto WebPages that serve to get your visitor to opt into your listings and/or newsletter.
Part two, is optimizing your pages to cause you to get visitors to convert to registered leads. I like to title this Lead Optimization. What is Your Outcome? More Eyeballs? More Placements in the engines? More Leads? or More Sales?
Depending where you start out in this scenario will leave you with possibly, unwanted results. Getting number one for "City Real Estate" as a goal is not the same as more sales as an objective. By at least starting out with your stated goal that you want more leads, it forces an Real Estate SEO Company like mine to adjust our strategy to make it so that we cause you to get as far as we can take you. That is the GOAL is to get you more that cause more sales. Instead of being number one or two for a keyword.
